Our strategic services utilize our deep commerce expertise with a variety of platforms and industries, B2B and B2C including digital strategy and transformation, market and competitive analysis, platform evaluation, technology investment optimization/rationalization and KPI development.

Third Party Online Distribution & GDS

We meet with you to optimize third-party programs (OTA´S, Vacation Rentals and GDS) tailored to capturing the highest revenue generating business opportunities coupled with reputation security and enhancement at lowest possible market commissions.

Revenue Management & Pricing Strategies

Distribution strategies to online channels, Online travel agencies (OTA) & GDS marketing and position consultation. E-Mail broadcasting (e-brochures, fliers, banners, blasts, call-to-action, travel agent direct, client centric etc).

Reputation Management & Guest Reviews

We will help you to increase your Online Reputation by encouraging happy guests to leave public reviews on popular websites and any unhappy guests to vent and privately provide helpful feedback, discouraging negative reviews.

Direct Marketing

HMC provides a truly effective yet always flexible and measurable marketing programs to facilitate the marketing to your desired clientele in the most cost-effective and efficient manner, taking into account your “Return-on-Investment” beyond revenue enhancement.

Market Study

Site analysis, SWOT analysis, market research and sales projections for your new project, relocation or expansion, including marketing opportunities assessments in the pre and post stages.

Web Design & Social Media Optimization

Is your site designed to be indexed by various search engines? While Google dominates today, who will tomorrow? Are you prepared for a continually evolving social media landscape? Our website design services are based on a proactive approach, anything less is “so last Thursday”.


To help you, we provide creation of populate and oversight of social media sites including Facebook, Linkedin, Instagram and others, monitoring services including OTA, Yelp, TripAdvisor, Blogs, Reviews, Response, customer Feedback and Terms of Service enforcement.

Travel Trade Marketing

If you are looking to increase bookings from travel trade campaigns, HMC can work with you to put together a tailored marketing plan, reach regional travel agents, global consortia and travel management companies, corporate or MICE bookers.